IiShorts zikaYouTube ngumdlali omkhulu kumdlalo wemidiya yoluntu, kwaye ngumgodi wegolide wamathuba okuthengisa ividiyo. Kodwa nantsi into-IiShorts zikaYouTube yimfihlakalo xa kufikwa kwindlela ewuqhuba ngayo umboniso. Ukuba yinkampani yabucala, abaphalazi zonke iimbotyi malunga nesosi yabo eyimfihlo, aka algorithm yabo.
Kodwa ungakhathazeki, sinomqolo wakho. Silapha ukuze sichithe iti malunga nokuphekwayo nge-YouTube Shorts algorithm ka-2023. Siza kukunika ezantsi kwi-buzz yamva nje kunye nentsingiselo ukuze ukwazi ukuqhekeza ikhowudi kwaye unyuse umgangatho womdlalo wakho wokuthengisa. NgesiNgesi esicacileyo, siyakunceda ukuba ufumanise ukuba ungazikhupha njani izinto zakho kwaye ufikelele kubabukeli abaninzi kuYouTube. Ke, masifikelele kuyo kwaye sityhile iimfihlo zeeShorts zikaYouTube!
Yintoni iAlgorithm yeeShorts zikaYouTube?
Ke, ithini into malunga ne-YouTube Shorts Algorithm? Ewe, kunje: i-algorithm yeeshoti zikaYouTube liqela lamaqhinga kunye neengcebiso ezisetyenziswa nguYouTube ukucebisa iividiyo kubantu abanokuzithanda.
Yicinge ngolu hlobo: xa ukhangela izinto kuGoogle, bane-algorithm ethatha isigqibo sokuba zeziphi iiwebhusayithi eziza kuqala. Okufanayo kuya kwiividiyo zeYouTube. Kwaye qikelela ntoni? Iimfutshane azifani!
Ngoku, iYouTube kunye noGoogle azichithi zonke iimbotyi malunga nendlela le YouTube algorithm yeeshoti ezimfutshane isebenza ngayo. Bathanda ukugcina iimfihlo ezithile, uyazi. Kodwa, sinethamsanqa kuthi, senze umsebenzi wobucuphi. Siye sancokola nabantu abaziyo kwaye sagcina amehlo ethu ethe ntsho, kwaye sinombono olungileyo wokuba le-algorithm ye-Shorts iyenza njani into yayo. Ke, hlala ujikeleze, kwaye siza kukutyhilela imfihlakalo!
Iimpawu kunye neeMfihlo ze-algorithm
IiShorts zikaYouTube, iividiyo ezikhawulezayo, ezithe nkqo ezithatha undoqo weminyaka yethu yedijithali ekhawulezayo, zithatha iqonga ngoqhwithela. Njengoko abadali bentywila kule fomati intsha, ukuqonda i-algorithm ye-YouTube Shorts entsonkothileyo iba yeyona nto iphambili. Ngelixa i-YouTube igcina iinkcukacha ze-algorithm zifihliwe, ezinye iimbono ziye zavela, zinceda abadali bavule amandla oMfutshane.
Ngokufana namanye amaqonga eendaba ezentlalo, iiShorts zikaYouTube zixhomekeke kuthotho lweempawu ukulinganisa izinto ozikhethayo kunye nokucebisa umxholo. Le miqondiso ibonelela ngesiseko sokuqonda ukuba isebenza njani i-algorithm yeeshorts zikaYouTube.
Umxholo wevidiyo kunye nombandela
Ngokuchaseneyo nentsomi yokuba iiShorts ezingasebenzi kakuhle ziyakwenzakalisa umxholo wakho wefomu ende, iYouTube ayigwebi abadali ngejelo labo kodwa ngevidiyo nganye. Nganye iFutshane ivandlakanywa ngokusekelwe kwisihloko sayo kunye nomcimbi. Oku kuthetha ukuba abadali banokulinga ngooMfutshane ngaphandle kokuchaphazela ukusebenza kwetshaneli labo lilonke.
Ubude bevidiyo
U-Paddy Galloway, ingcali ye-YouTube, wenze uhlalutyo olukhulu lwe-3.3 yeebhiliyoni zeembono ze-Shorts, ebonisa ukukhanya kwizinto ezibalulekileyo kwiiShorts. Ubude bevidiyo buphakathi kwezi zinto. IiShorts ezinde, ukutyhala umda ophezulu we-50-60 imizuzwana, zithanda ukufumana iimbono ezininzi. Ngelixa oku kunokubonisa ukhetho lombukeli, inokuba lukhetho lwe-algorithmic lokubandakanya umxholo.
Ijongwe vs
I-YouTube yazise i-metric ebalulekileyo yeeShorts-uthelekiso phakathi kweembono zabasebenzisi ababukele yonke iMfutshane kunye nabo baswayiphayo. Uphando lukaGalloway ludiza ukuba iiShorts ezinepesenti “eJongayo” ephezulu zikholisa ukwenza ngcono. Ukwenza oku, abadali kufuneka bajolise ukugcina ababukeli bebandakanyeka kude kube sekupheleni. Ukwenza iigwegwe ezikhangayo kunye nomxholo obonakalayo obonakalayo unokusebenza ngokumangalisayo.
Umsebenzi wabasebenzisi kunye jonga imbali
Phakathi kwayo yonke le miqondiso, enye ibalasele: I-algorithm yeYouTube ibeka phambili oko abasebenzisi bathanda ukubukela. Abadali abanakuyibetha ngoyaba le mbono iphambili. 'Ukubetha' i-algorithm, kubalulekile ukuchonga abaphulaphuli bakho kwaye rhoqo uyile iiShorts ezilungiselelwe ukukhetha kwabo. Ngethamsanqa, iiShorts zikhawuleza ukuvelisa, zivumela ukulinga kunye nokulungiswa.
Ukusebenzisa i-algorithm kwi-Advantage yakho
Ukudala umxholo weeShorts zikaYouTube kunokuziva ngathi ngumdaniso ongaqondakaliyo kunye ne-algorithm. Kodwa nantsi i-sauce eyimfihlo: Musa ukudala kuphela i-algorithm. Injongo yokwenyani ye-algorithm kukuphucula amava ababukeli kuYouTube. Xa usenza iiShorts, gcina abaphulaphuli bakho ngaphambili naphakathi. Nazi izicwangciso ezine zesavvy ukwenza i-algorithm isebenzele wena:
Khwela amaza eendlela zikaYouTube
Enye indlela enamandla yokukholisa oothixo be-algorithm kukwamkela iindlela zikaYouTube. Ukusebenzisa umculo ohamba phambili kunokonyusa kakhulu ukubonakala kweeShorts zakho. Cinga ngeeShorts zakho njengoko usenza umxholo wakho weTikTok. NgokukaCooper, Iimfutshane ezineengoma ezihamba phambili zidla ngokufumana amawaka eembono ngokulula ngakumbi. Nangona kunjalo, khumbula ukuba into ehamba phambili kwi-TikTok isenokungabikho kwiShorts yeYouTube.
Ukufumanisa okushushu kuYouTube, cofa iqhosha elithi "Yongeza isandi" xa usenza uMfutshane wakho. Icandelo elithi “Izandi eziPhezulu” liza kutyhila iingoma ezidumileyo kunye nenani leeMfutshane ezimfutshane abazibabalileyo.
Ngena kuphando lwegama elingundoqo
Ubusazi ukuba iYouTube ibhala ngokuzenzekelayo iskripthi sakho esifutshane kwaye izingela amagama angundoqo? Thatha oku njengethuba lokubandakanya la magama angundoqo owavulileyo ngexesha lophando lwakho. Kodwa musa ukugqwesa uMfutshane wakho ngamagama angundoqo angeyomfuneko.
UCooper ucebisa indlela egxininisekileyo: “Ukuba uphonononga kwi-SEO kwaye ujonge iiShorts ezihlala ziluhlaza, khetha igama elingundoqo elinye onokuthi ujolise kulo. Emva koko, seta isikhumbuzi sokuvavanya ukuba ingakanani itrafikhi evela kukhangelo lukaYouTube endaweni yokutya okuFutshane.
Hlalutya ukusebenza kweebhulukhwe ezimfutshane zakho
I-Analytics yibhola yakho yekristale, etyhila ikamva ngaphandle kwezithethe ezingaqondakaliyo. Xa uMfutshane omnye egqwesile, umxholo ofanayo unokulandela umkhondo, kwaye kuyafana nakumaFutshane angasebenziyo.
Ngelixa ingeyosayensi ngqo, iimethrikhi zokulandela umkhondo zinokutyhila iipateni ezixabisekileyo. Khetha ukuba zeziphi iipateni ezizama ukukuxelela zona. Nantsi indlela yokufikelela kolu buncwane:
Inyathelo loku-1: Ndwendwela iSitudiyo sikaYouTube kwaye ucofe kuAnalytics, emva koko ithebhu yoMxholo.
Inyathelo lesi-2: Khetha Iimfutshane ukusuka kwimenyu engezantsi.
Inyathelo lesi-3: Ekunene, vavanya inani lababukeli abakhethe ukubukela iiShorts zakho kunye nabo baswayiphayo.
Ixesha lokukhululwa kwakho okufutshane ngempembelelo enkulu
Iiyure zakuqala emva kokupapasha zihlala zingqina uninzi lweembono zoMfutshane wakho. Ukuqonda iiyure ezisebenzayo zababukeli bakho kuYouTube kunye nokulungelelanisa ukukhutshwa kwakho okuFutshane kunye nendawo emnandi kunokwandisa ukufikelela kwayo. Ngelixa uYouTube egcina ukuba ixesha lokuposa alinamsebenzi, oku kunokuba yinyaniso kwiiShorts.
Uqwalaselo lukaCooper lucebisa ukuba emva komhla kunye nexesha eneneni kuchaphazela ukusebenza koMfutshane. Ukufumana amaxesha afanelekileyo okuthumela, uthembele kwidatha ethi "Xa ababukeli bakho bekuYouTube" ngaphakathi kwethebhu yohlalutyo lwabaphulaphuli.
Ukuqukumbela
Kwilizwe elintsonkothileyo leShorts zikaYouTube, intwana yovavanyo edityaniswe nezi zicwangciso zingakukhokelela kwimpumelelo elungele i-algorithm. Njengoko umxholo womxholo omfutshane uqhubeka uvela, ukuguquguquka kunye nokudalwa komxholo wabaphulaphuli kuya kuhlala kusisiseko sempumelelo. Ke, yamkela i-nigma, ulinge, kwaye uqalise uhambo lwakho lokoyisa i-algorithm ye-YouTube Shorts!